To nurture competent, entrepreneurial, self-reliant, cooperative leadership in the fields of marketing, management, merchandising, advertising, salesmanship, culinary arts, criminal justice, entrepreneurship, financial services, and international business.
To help students make informed career choices by providing opportunities to explore fields as diverse as: hospitality and tourism management, restaurant marketing and management, department and specialty retail marketing and management, fashion merchandising, business-to-business marketing, advertising, salesmanship, international business, financial services, entrepreneurship, internet marketing, culinary arts, criminal justice, and other marketing and business-oriented occupations.
- To foster high ethical standards in business by encouraging business activity that demonstrates civic, social, and moral responsibility.
- To prepare business projects including advertising campaigns, sales promotion plans, plans to start a new business, etc.
- To give presentations to groups of students and members of the business community.
- To participate in state and international competitive events and leadership activities.
- To conduct marketing research for area businesses as both an educational activity and as a fundraiser.
- To perform various fundraising activities for the organization and for charitable organizations.
- To place emphasis on social functions to motivate other students to join the organization, participate, and make life-long friends.
- To conduct meetings, elect officers, form committees, and manage the organization.
- To make critically important business contacts in the business community.
- To role-play to prepare for employment interviews, develop the ability to prepare good resumes, and learn how to find career opportunities.
- To earn recognition for accomplishments from members of the business community at the local, state, and international levels.
- To allow students the chance to travel both across the state and internationally.
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